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Amstrad CPC 464

1  The difficult Computer market
2  The CPC464
3  The not Computer-Geeks
4  The Sinclair Takeover

The difficult Computer market
Amstrad entered the home computer market very late, namely when it was observed in the early 80's that everyone obviously wanted to buy a home computer, and led to unprecedented sales figures in 1983. Many new computer companies came into existence because it was obviously a good business. However, many companies quickly went bankrupt again after a short time. Nevertheless, Amstrad dared to enter this market at that time, also because they believed that they could do many things better themselves, at a lower price.

The CPC 464
With the CPC 464, Amstrad wanted to bring a low-cost and easy-to-use computer onto the market that was also easy to put into operation. That is why the CPC 464 including the monitor was offered (either as a green monitor or as a color monitor), and the computer was supplied with power from the monitor. Only one power cable was needed to connect the computer. The idea of a simple and inexpensive complete computer package worked. The packs were sold for £199 with a monochrome monitor, and £299 with the color monitor.

The not Computer-Geeks
The recipe for success was changing the target group with the CPC 464, unlike the other home computer manufacturers at the time. Especially suitable for office applications the Amstrad CPC 464 with its monochrome monitor as a cheap PC alternative (PCs were very expensive at the time), and also looked very professional. satisfied Customers were the inevitable result.

The Sinclair Takeover
Riding that wave of success, Amstrad announced another jump in profits in 1986, with Sinclair slipping deeper and deeper into the red. Ultimately, Sinclair was acquired by Amstrad in 1986 for £5m. Shortly after the Sinclair takeover, the PCW 8256 simple word processor was released, and sold 8 million copies. This was followed by a PC that sold 12 million copies. As one of the few computer manufacturers in the early days of home computers, Amstrad did everything right, backed the right products at an attractive price.

Around 3 million devices from the CPC series were sold.

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